You can, indeed. Without investing money in complex marketing strategies or expensive advertising campaigns, you can reach a focused audience by posting free ads within Facebook groups where all of the members have a similar interest.
The real issue is how to start, where to start? What kind of groups should I target for my business? If you have those questions in mind, then you are at the right place. I am going to discuss everything step by step.
Here are a few steps to do it
- Find targeted Facebook groups for your business.
- Collect all Facebook groups on a Google sheet.
- Start joining Facebook groups.
- Start posting.
#1) Find targeted Facebook groups for your business.
There are millions of Facebook groups, but you need to target the right Facebook groups to advertise your business. I’m going to tell you how you can target the right Facebook groups to advertise your business.
If you are a real estate professional, like an agent or real estate investor, then you can target some real estate-related groups. Here are some keywords you can use to find real estate Facebook groups
- Real estate
- Real estate investors
- Homes for sale by owners
- Online garage sale
- Online yard sale
- Market place
After putting those keywords on the search bar of Facebook, you need to use a filter like you need to filter it by Facebook groups and by your state and city. You can see an example of a picture given below, how I filtered it and found targeted groups for real estate professionals.
#2) Collect all Facebook groups on a Google sheet.
Once you use the filter, you will find hundreds of Facebook groups in from of you. Simply you can collect all the Facebook groups on a Google sheet.
#3) Start joining Facebook groups.
You now have a lot of Facebook groups on your Google sheet. So, start joining them one by one, but keep in mind that you should not join a lot of Facebook in a day, otherwise Facebook will put you in Facebook jail, which means you will not able to join or post on any Facebook groups for two weeks.
#4) Start posting.
Once the Facebook group’s admin approves your joining request, you will be able to post on those groups, so start posting on those groups and find your avatar customer for your business.
When you post on the groups’ people will comment on your post, so you can connect with them via Facebook messenger and ask them your qualified questions and qualify them.